![]() There are a number of reasons why a brewery (or any consumer packaged good) decides to refresh or redesign their brand. I’d lost the necklace by that point, which probably helped her decision. In 2017 when I sat down for a beer with Highland Family Owner Leah Wong and she asked for my help in revitalizing the Highland brand I was beyond excited. (MORE: Ludacris’ New Atlanta Restaurant Focuses on Independent Beer) We’ve branded smaller start-ups like Modern Times, Fullsteam and Austin Beerworks, and redesigned breweries who have been in the market a little longer, like Boulevard Brewing. That means everything from the packaging and website to brand merchandise and point-of-purchase displays, even social media content. ![]() We create brand strategies, we name brands, and we craft messaging, packaging and core expressions that tell a brand’s story. Our agency, Helms Workshop, builds and redesigns brands. In the summer of 1995 you might have found me sitting just above their first basement brewery, in Barley’s taproom sipping a Gaelic Ale and sporting a SUGAR t-shirt and an ill-advised hemp necklace. My entire family is there, and I’ve been drinking Highland Brewing beers since the brewery’s early years. I spent some of the best chunks of my childhood and college years in Asheville, North Carolina. (Helms Workshop) An Insider’s Look at Highland Brewing’s Rebrand April 2, 2018 Highland Brewing was Asheville's first brewery, but in 2018 they decided it was time for a refresh.
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